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The success of your e-commerce website has a
lot to do with your site, how it looks, how easy
it is to shop, your product mix, merchandising
and the relationship you build with your site
user. If you have no visitors none of this
matters. And, unless you have an extensive
advertising budget your visitors will come
from search engines in the form of natural
search results or pay-per-click advertising.
This makes keyword research absolutely
necessary to the success of your site. Knowing
what keywords and key-phrases people are using
to find your site. Without this information all
of your optimization and pay-per-click fees
could be going to waste. This is the reason that
we strongly recommend keyword research for all
of our clients.
 What
is keyword research?
Keyword research is the process for defining a
set of keywords and phrases that are likely to
produce visitors that want your products /
services. After you build your e-commerce
site your next step will be to try to entice
visitors to shop there. While traffic can be
generated through traditional and online
advertising the most effective way of reaching
those visitors is through search engines because
search engines are where people find web
sites.
How do we pick keywords for a site?
While we can't tell you all of our secrets we
can give you an overview of how our process
works.
• We start with a set of keywords you
provide. This list generally contains only a
dozen or two key phrases.
• Using our resources we do a search for
about 200 sites that are ranked for each of
the keywords you provide. We look at the
content of each of those sites for additional
key phrases that may fit your business. The
number of key phrase combinations in this
process is staggering - in some cases
exceeding a hundred thousand possible
combinations.
• We then manually review the key phrases
for likely candidates for your site. This
"short list" can contain as many as
500 possible candidates.
• This list of key phrases are returned to
you for evaluation. Your job is to remove any
of the key phrases that do not relate to your
business.
• Next we use our unique process for developing
contextual relationships between single keywords and
multi-word phrases. This process produces the keyword phrases
used to complete the research and optimization processes.
• The next step uses a list of about over
350 MILLION actual internet searches to
determine an approximate number of times the
keywords are used in searches in any given 24
hour period. We use this to prioritize the key
phrase list based on the number of potential
searches per day.
• Once we have a list of the most used key
phrases we then do two competitive
evaluations. The first determines the number
of sites competing for the key phrases in the
top 4 search engines. The second shows the
current bids for each key phrase in Overture
(the most popular pay-per-click engine).
• We provide
you with a process that further defines the
importance of each key phrase to your
business. Once completed the resulting list
gives you the top key phrases you need to
concentrate on to optimize your site or to
include in your pay-per-click campaign. You
can choose to optimize your site yourself or
use our optimization
services.
NOTE: This research generally takes three
to five business days.
Order
your keyword research today.
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